Americans are watching less television than they did in years past, but that doesn’t mean they’re cutting back on electronic entertainment. People are now diversifying their entertainment, not just watching television, but also playing on their smartphones and accessing the Internet on computers.
The average American now watches more than five hours of television per day, down from historical peaks. However, Americans now spend eight hours or more per day on average consuming media. Besides television watching, that consumption includes checking out the Internet using a computer or mobile device.
Average daily Internet consumption has increased by 100 percent over the past five years. The Internet accounted for 13 percent of daily media consumption in 2010, but it will hit 30 percent in 2017. The growth in Internet consumption coincides with the decrease in traditional media consumption. Nearly 40 percent of homes subscribe to a digital movie service like Netflix.
Among demographic groups, African Americans watch the most television, while Asians and Hispanics watch significantly less. People also tend to watch more television as they get older. Around the world, Latin America has the highest rate of daily media consumption, while Asia has the lowest.
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