New studies show that differences between Millennials and Baby Boomers extend even to how they consume media. The older generation is more likely to spend time flipping through TV channels with a remote control, while younger media consumers are more interested in social media and online content.
Baby Boomers, even those who are online, spend far more time viewing traditional media sources than their younger counterparts. People aged 46 to 65 who go online regularly still spend about 4.3 hours per day watching television, listening to the radio, and reading newspapers. Millennials spend about 2.9 hours per day, on average, consuming traditional media sources.
Millennials spend more time on social media than their older counterparts. About 71 percent of Millennials use social media each day, and 76 percent watch online videos daily. Millennials are also spending quite a bit of time on their mobile devices. The average Millennial with Internet access spends more than 21 hours a week on their mobile devices.
While Millennials are of growing importance to content creators and marketers, older generations should not be left out by these organizations’ marketing efforts, as they control significantly larger disposable incomes than the younger generation.
ReplacementRemotes.com sells new and refurbished TV remote controls for a wide variety of televisions and other electronic devices. The company also provides TV stands, accessories, replacement product manuals, lights, and other accessories. The company also operates a repair service for remotes and other devices. To learn more, contact 1-877-671-7173.